Marketing News

Pravana’s in the Pink

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By: TOM BRANNA

Editor

For October, Pravana is once again releasing a pink Limited Edition Nevo Intense Therapy Leave-In Treatment, a bestseller in the gluten-free, vegan styling and care line, and must-have for every salon. For every bottle sold of the Limited Edition Intense Therapy, 10% of the proceeds will be donated to City of Hope, a leading research and treatment center for cancer and other life-threatening diseases. For the past five years, Pravana has contributed 5% of all proceeds from the Nevo styling an...

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